My Story

I'm Marcella McKeown, founder of Event Matters. I've spent over 18 years designing conferences and learning experiences that bring people together to connect, share, and learn — while delivering real value for the organizations that invest in them.

“Vibrant and effortless on the surface, yet designed with care underneath.”

Drawn to creative ideas and the stories uncovered by data, I find real joy in blending the two to create event strategies and content programs that feel vibrant and effortless on the surface yet designed with care underneath.

Based out of southern Alberta, Canada, I consult with event teams across North America and Europe.