Beyond the event.
Practical matters.
Before, during, and after.
Event Matters embodies the full cycle of conference and event planning. The strategy, content, logistics, and community are what make going to events worth it.
My Story →Free tools
Practical tools for event professionals.
Free tool
Ticket Calculator
The ticket pricing engine. Enter your net profit target, expenses, sponsorship income, and registration purchase split to get the lowest viable ticket price for each pricing tier, instantly.
Use this tool →Free tool
Workback Schedule Generator
Build a complete year-long event workback from your event date. 60+ milestones across seven phases, business-day aware, with holiday calendars for 10+ regions. Choose Standard or Sprint runway and export to CSV.
Use this tool →From the blog
Recent posts.
Why your post-event engagement drops — and how to fix it
Most event teams measure success on the day. Here's what to measure during the other 362.
CFPThe CFP review process most committees get wrong
Blind review, scoring rubrics, and the one conversation that changes everything.
SponsorshipKeeping sponsors warm between events
Relationships cool when there's nothing to send. Here's a content cadence that changes that.
Weekly posts
Practical thinking on event matters.
Real-world ideas and insights on conference design and year-round engagement.