Built for the other 362 days.
The three days matter. So do the other 362.
Your event ends but your engagement shouldn't. Event Matters is a space where event professionals come to think more clearly — practical tools, direct content, and the thinking behind great conferences.
My Story →What we do
Tools and thinking for event professionals.
Content & resources
Straight talk about what works in conferences.
Practical articles, frameworks, and perspectives on event strategy, speaker programmes, audience engagement, and the year-round work that makes events worth attending.
Read the blog →Free tools
The ticket pricing calculator.
Enter your net profit target, expenses, sponsorship income, and registration split — get the lowest viable ticket price for each tier, instantly. No sign-up to calculate.
Use the calculator →Free tool
What should you charge for your conference tickets?
The only calculator built specifically for conference ticket pricing. Enter your desired net profit, operational expenses, sponsorship income, attendee numbers, and projected registration split across pricing tiers — and get the lowest viable ticket price for each tier, instantly.
Calculator loading — Phase 2
The interactive ticket pricing calculator will appear here.
Built by Marcella McKeown
From the blog
Latest thinking.
Why your post-event engagement drops — and how to fix it
Most event teams measure success on the day. Here's what to measure during the other 362.
CFPThe CFP review process most committees get wrong
Blind review, scoring rubrics, and the one conversation that changes everything.
SponsorshipKeeping sponsors warm between events
Relationships cool when there's nothing to send. Here's a content cadence that changes that.
Newsletter
Thinking for event professionals.
Practical articles, tools, and perspectives — delivered to your inbox. No noise. Unsubscribe any time.
Subscribe on Substack